"While I was discovering this long trail of cloth of one straight single length, with no zips or stitches, I thought to myself, what kind of sari Medical Protective Non-Woven would I want to wear?That lead to the genesis of my journey with the sari. And between 2007 and 2010, she worked on small projects with weavers and artisans, creating products which could be showcased at exhibitions. It (the sari) might look casual because of the nature of the yarn and the way it falls on the body… but the kind of labour and skill that goes into making the sari matches to that of any other expensive sari. 

"Comfort was the last word anyone associated with a sari, which is considered a mark of virtuous femininity, and I wanted to break that mould to show the ease with which it can be worn,” says Anavila.Linen is a fine yarn and it is expensive.Her saris appear simple and demure with minimum embellishments and restricted colour story but the price point of the garment is very competitive.The designer is a post-graduate in Knitwear Design from NIFT Delhi, and her first job was at Madura Garments where she worked as an assistant designer for the brand Louis Phillipe, primarily focusing on men’s formal and casual shirts as well as knitwear. 

But the cost is legitimate.Leonardo da Vinci said, "Simplicity is the ultimate sophistication. How does a pure linen sari in shy muted tones hold up to a high price point, we probe? "The first sari that I did was for Rs 12,000. Brought up in Karnal, a small town in Haryana, and Patna, the designer was into flower arrangements and wall decorations with natural flowers and materials collected from gardens and wild forest areas near her house as well as designing clothes for her dolls as a child. "Appreciation in any form feels nice. I consider each one of my buyers as stars in their own universe,” she says.”. The cost of pure linen plus the weaver’s labour/hard work along with the dying cost of the fabric all came out quite competitively when compared to other saris. That’s a fact.” 

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